Marketing Lure Sample Project Portfolio

Published Articles

Picking Domains Free of Legal Trouble
The sweat equity invested in your website can vanish overnight if the domain name you've chosen infringes upon trademarked property... >>More
Is Your Website a Breeding Ground for Lawsuits?
Chances are your landing pages undergo heavier scrunity than your Privacy Policy and Terms of Use. But even if you're not paying attention to the language contained in these documents, website visitors, privacy advocates, and government agencies are... >>More
How to Create a Home Office Operation on the Cheap:
Innovative Ways to Say "Corporate" on a Ramen Noodle Budget
Every dollar spent on a home-based office eats away at net income, but cutting back too far can negatively impact the amount of revenue and types of clients you attract... >>More
How to Build a Service-Based Business through Partners
There is an old saying in marketing and sales: People do business with people they know, like, and trust. That's fine for tangible products where customers can kick the tires before buying, but what can a service-based business do to gain the trust of someone who really has no idea how the product will turn out... >>More
Nine Tips for Intranet Success
The introduction of a new software system into an existing company (and its culture) is always a challenge. All new software is at risk of being under-used, improperly used, or simply... >>More
How to Recession-Proof Your Software Firm, Part 2: 18 Tips on Sales and Marketing
Play your cards right during the current recession, and you could actually leapfrog the competition. That's the overarching message from three software marketing and sales experts who lived through the dot-com bubble... >>More
22 Tips to Turn Anxious Web Browsers into Confident Software Buyers
Here's a question nearly every software marketing exec struggles with: How do you balance what you give to your website visitors, versus what you get from them in return? In other words, how much does a software business need to give away before asking a prospect... >>More
How to Ride the Tide of Open Source to Profit: 14 Tips, 3 Perks and 2 Cautions
For most people, open source and commercial software are two opposed camps at opposite ends of the market. While capitalism drives commercial software, open source evolves from a community of developers who write and share code for the "greater good of the community"... >>More

Case Studies, E-Mail Marketing, and Articles for Blogs and E-Newsletters

IntelliEnterprise Boosts Advancial’s Productivity and Employee Satisfaction
In 1937, Advancial Federal Credit Union opened its door with seven members and $35 in assets. Seventy years later, they serve nearly 44,000 members and have grown to nearly $600 million in assets.... >>More
IssueTrak Helps Flood & Peterson’s IT Team Provide Stellar Service
With the Rocky Mountains as their backyard, employee-owned Flood & Peterson Insurance is one of the largest insurance brokers in Colorado. The company takes pride in the long-term business partnerships they’ve built with their customers, attributing their success... >>More
IssueTrak Helps Industrial Control Repair Work Smarter, Not Harder
Since 1992, Warren, Michigan-based Industrial Control Repair (ICR) has provided reliable industrial electronic and mechanical repair services to customers worldwide. They take great pride in being one of the few... >>More
Why Securing the Perimeter Isn't Enough
Here's a little trivia to test your security knowledge... >>More
InformationWeek Calls Security "Dismal"
If you haven't seen it yet, I would encourage you to check out InformationWeek's Thanksgiving cover story... >>More
Where Most IT Plans Fall Short
With a new year upon us, now's the time when many IT departments re-evaluate their security plans to ensure they've accounted for the year's most likely threats. So what is the #1 security risk that the majority of CIOs... >>More
Security Lessons from the Credit Card Industry
A recent Ponemon Institute survey reveals that 6 out of 10 employees who quit or are asked to leave will steal data... >>More
Privacy Laws and the Cloud
It's the biggest shift in enterprise computing in more than a decade. "The cloud" -- while a popular topic for news stories -- raises a host of new security concerns for IT leaders... >>More

Press Releases, Ads, and Media Collateral

Droisys Partners with ChristianSteven Software to Remove Technology Bottlenecks from Business Intelligence
Droisys CEO Sanjiv Goyal believes ChristianSteven will help make BI “as simple as electricity”... >>More
Construction Industry Technology Experts Kormoski & Associates Join ChristianSteven Software’s Partner Program
Kormoski & Associates Sees Added Value, New Opportunities with ChristianSteven CRD-Sage Timberline Office® Combination... >>More
ChristianSteven Software Gives Healthcare Industry a New Ally to Balance BI-HIPAA Compliance Concerns
Healthcare companies stand to benefit from new HIPAA-BI partnership that will uncover healthcare practices, trends, and opportunities while ensuring HIPAA compliance.... >>More
New ChristianSteven Software-VAR Partnership Helps Companies Uncover Cost-Cutting Measures with BI Automation
“Business intelligence software's time is now,” declares BusinessWeek. ChristianSteven seeks BI VARs and consulting partners.... >>More
Former NASA and UTMB-Galveston Security Expert Joins Zecurion as Chief Information Security Officer
30-year security veteran and trainer Ross Leo will serve as security advisor for Zecurion clients... >>More
Company Backgrounder
ExhibitView evolved from one personal injury lawyer’s need to build a settlement package for the wrongful death where a drunk driver sent an honest, hard-working man’s 18-wheeler careening into 40-foot lake waters. That personal injury lawyer was Robert Finnell, ExhibitView co-founder and CEO... >>More
Full-Page Magazine Ad Slick Targeting Female Lawyers and Paralegals
Given that 93% of all evidence today is electronic... >>More
Introductory Letter to the Editor
Introductory letter inviting editors in the legal community to evaluate and review a new trial presentation software. >>More

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