Marketing Lure's Free Marketing Resources

	Marketing Lure Blog High tech marketing tips, examples, rants, and raves based on lessons we learned from 15 years in the business.
	Mining for New Business: 7 Tips to Keep Your E-Mail Out of Their Trash Can It’s fascinating how quickly an entrepreneur can forget what it’s like to be on the “inside.” Eager to drum up new business, they forget that IT folks in general are a highly-skeptical, overworked group who’ve learned how to tune out the steady hum of consultants and vendors vying for their business. Inside is an actual, unedited marketing e-mail created by the president of a newly-formed IT services company. The e-mail is highly representative: i.e. it's a plain vanilla marketing message that falls flat in its attempt...
	3 Things Your Website Should Say About You When I was just starting out, I admit I was taken aback when my first big prospect (who came to me through a referral) called and started his conversation by saying, “Yeah, I was looking at your website…”
	7 Questions to Help You Assess Whether Blogging is Right for Your Business When you consider that Technorati tracks nearly 7,000 technology blogs, you can’t help but wonder if there is room in the blogosphere for another blogger. Besides, Twitter is all the rage, so maybe your time would be better spent tweeting 140-character messages...
	It's Time to Abandon Antiquated Beliefs about PR Here is a peek at what one small, high tech software company achieved from a single press release....
	8 Ways a Marketing Writer Adds Value to Your Business Food for thought for anybody struggling with the decision to hire or DIY...
	Exposing the Link Between Writing and Sales Download this free, 17-page research report and discover how writing errors influence buyer behavior and opinions...

Favorite Resources on the Web

We constantly scour the web for new ideas, tips, and strategies that work when selling business-to-business and when we do, we add them here to share with our friends and web visitors.

We don't put anything on this list that we don't personally approve and/or use.

Books

Crossing the Chasm

Why we love it:

This is *the* bible for anybody who sells high tech.

The Elements of Style

Why we love it:

This little book will help any writer write more succinctly.

Made to Stick: Why Some Ideas Survive and Others Die

Why we love it:

Entertaining read, but more importantly, a resource you should refer to before you start any new marketing campaign.

Loads of good examples to back up their S-U-C-C-E-S-S approach.

Marketing Agencies

Judy Schramm - JMR Consulting
With Judy, you get traditional marketing that's fine-tuned for small but growing software companies.
Susan Tatum - Clicks 'n Conversions
Susan takes a pragmatic approach when designing B2B websites, she's a stickler for measuring results, and she hates wasting money.

Productivity Software

		Why we love it: It's way easier to use than Visio, and their mind maps are immensely valuable when organizing your thoughts for a story.
		Why we love it: For just 30 bucks, this handy software saves us huge embarrassment by catching all the writing errors our eyes trick us into thinking are correct. This is the one tool I will never give up.

Channel Sales and Business Development Expertise

Ken Beam - The VAR-City

Why we love him: