Hear what clients say about our work

Why Choose Marketing Lure?

  1. We understand the high tech industry.
    For the last 25 years we've worked in the high tech field as director, product manager, project manager, program manager, programmer, web developer, and quality assurance tester/manager.

  2. We've worked for large corporations, non-profits, and entrepreneurial startups.
    Including well-known names such as AT&T, Reuters (now ThomsonReuters), VNU, and CompTIA. We've also worked for small but growing software businesses, and we served the entrepreneurial market though SoftwareCEO.com.

  3. Our personal experience as a marketing target helps you win more business.
    For two-plus decades we saw our share of fluffy, unbelievable marketing collateral and pitches. We didn't buy it then, and we don't now. If you tell us your software's distinct advantage is "ease of use," we will push you to prove it before we create marketing collateral around that claim. Why do we do it? Because we know content is what sells, and our #1 goal is to help you grow revenue.

  4. Unlike most marketers, we owned revenue targets tied to the goods and services we marketed.
    And we're grateful for it, because being responsible for revenue taught us to evaluate the merits of a marketing idea based on the amount of new revenue it will bring in, and it taught us how to craft marketing messages that drive people to buy.

  5. Our focus is B2B.
    Because that's the world we've lived in, and that's the world we know best.

  6. We charge per project and focus on delivering quality.
    With Marketing Lure there are no surprise endings. You'll know upfront what your project will cost, and we won't quit until you're happy.

  7. We write for, and have successfully pitched our own work to the press.
    If you're familar with CIO, TechRepublic, Website Magazine, Home Business Magazine, SoftwareCEO, or Intranets Magazine, you may have seen our work. Follow this link to see our project portfolio, including articles that have appeared in these publications.